11Ps Functionality Analysis Framework: An approach to community profiling: informed by Murchison Active Communities Project (MACP)

Background Report


Profiling Communities


Dr Amma Buckley



The purpose of a community profile is to gather basic information (where little is known) at the start of undertaking research in a location. It provides an understanding of the context of a community so that specific areas, issues and linkages can be identified and analysed. From this process, a baseline understanding can inform specific areas of interest for deeper or further investigation.

This report commissioned by CSRR provides a framework for community profiling built around 11 ‘Ps’: Population, Platforms, Plans, Partnerships, Physical Assets, Programs, Participants, People, Perspectives, Pathways, and Provocations.