WA Sport and Recreation Online: A Baseline Investigation of the Web Presence of Sporting and Recreational Organisations in Western Australia

Research Report

Project:

WA Sport and Recreation Online

Authors:

Professor Matthew Allen, Katherine Burnett, Assoc. Prof. Tama Leaver, Claire Scullin

Published:

2012

The report presents results from a baseline study into the overall state of the online presence of Western Australian sporting and recreational organisations (SROs), conducted by the Department of Internet Studies for the Curtin Centre for Sport and Recreation Research in collaboration with the Department of Sport and Recreation WA (DSR). The online presence of WA sport and recreation is found to be widespread with considerable success having been achieved in a short time span, increasing benefits to members. However, there is unevenness and a lack of consistent, effective use of technology for its primary communication goals. Based on a reliable and consistent analysis of a representative sample of over 50% of SROs in Western Australia, grouping data around key attributes revealed an in-depth picture of hosting arrangements, metropolitan and regional use, and sporting pursuits across SROs, as well as effectiveness of presentation and communication, Web 2.0 engagement, and Facebook and Twitter use. The findings signal a need for DSR to provide targeted and concerted support to SROs to ensure optimal online presence, with particular focus to be placed on the use of social media and struggling organisations.

How to cite:

Allen, M., Burnett, K., Leaver, T., and C. Scullin. WA Sport and Recreation Online: A Baseline Investigation of the Web Presence of Sporting and Recreational Organisations in Western Australia. A report for the Department of Sport and Recreation WA. Perth. June 2012.